Launch of Fair Trade Products through Digital Platform
With the slogan Hamro Vaneko Hamrai Ho! Be Fair, Buy Fair! for the promotion of Fair Trade Products through Digital Platform, Fair Trade Products were launched in daraz.com.np through a formal launch event via Microsoft teams on 4th December 2020. During the launch program, special video remarks by His Excellency the Ambassador of the Federal Republic of Germany, Mr. Roland Schaefer was delivered. Followed by this, Fair Trade Group Nepal presented on the journey and Information on the Landing Page in Daraz. Dr. Elke Foerster, Country Director, GIZ provided remarks and officially launched the landing page of Fair Trade Group Nepal (https://www.daraz.com.np/wow/camp/daraz/megascenario/np/campaigns/fair-trade?aff_trace_key=88a85a7bf65f48f5bf0734c75ce5e961-1608446287281-03304-_edjPv) with a run through guide on use of daraz app, leading to the landing page of FTG Nepal and steps on making purchase.